27.10.09



FINALLY it's here!!!
the name!!! the logo!!! the concept!!!
the store!!!! our dress affair will hopefully create a serious
love affair with all shoppers.... we are nearly ready to open..
coming soon... hopefully by November 5th!!
Ag.Parakevis 13-15
Halandri

More Joy seek AT DRESS AFFAIR




7.10.09

DESIGNER :Katerina Filippou





Katerina Filippou is an independent fashion designer and also proudly one of 3 DRESS AFFAIR owners. The collections of clothing and accessories branded as KATERINA FILIPPOU and KEY will both be presented and housed in DRESS AFFAIR exclusively this fall season.

*LOOK OUT FOR THE LIMITED EDITION HORSE RIDING DECORATED GUMBOOTS*

MUST HAVES - FALL 2010 - FAUX FURS


This fall's ultimate MUST HAVE is FAUX FUR...everywhere!!
Coats, vests, shoes, belts, hats, cloves, and bags are covered with faux fur like materials.
Wear day to night and match them with coloured accessories and belts for a more fashion forward look.
DRESS AFFAIR has selected a wide range of faux and not so faux furs to choose from an Italian label famous for fur designing COCO MINKA.

* Photos of the COCO MINKA range coming soon*

fashion editorial photo from who,what,wear

BRAND LABEL: Alcott.it





ALCOTT is one of Italy's most commercially shopped brands, everyone owns a pair of jeans from ALCOTT.
DRESS AFFAIR traveled to Italy and selected from a wide range of ALCOTT clothing available, and are now bringing it to you through our DRESS AFFAIR boutique, being one of the few boutiques in Athens you'll find ALCOTT housed it.

* COME BY & TRY ON THE JEANS, YOU'LL PROBABLY LEAVE WITH THEM ON *

DESIGNER: Ditomo





Ditomo was founded in Barcelona in 1985.
Since the beginning ditomo was dedicated to bags & shoes designing and manufacturing.
Ditomo has been participating in different Fashion Shows and exhibitions around the world, this is why Ditomo is well known over the Fashion World .
Ditomo has exclusive designs because their spring/summer and fall/winter collections are prepared regarding the fashion requirements.

MUST HAVES - FALL 2010



DRESS AFFAIR has made sure to have the latest in fashion clothing & accessories, and collections will be updated throughout the season as trends change & develop.

DESIGNER: Grace




A selection of fashion forward & elegant pieces is presented at DRESS AFFAIR by the designer GRACE beginning this fall season. Extremely feminine fine lines and delicate materials describe the work of GRACE in her collection of mini & maxi dresses and hand crafted Plexiglas accessories.
* LOOK OUT FOR the amazing MUST HAVE:*
3 Plexiglas bangles worn together!!!

PHOTOS OF BANGLES COMING SOON

DESIGNER: Joy seek



DRESS AFFAIR welcomes the designer Joy seek who will be showcasing her unique conceptual designs at DRESS AFFAIR, beginning this fall season.
Full of colour and bizarre design Joy seek is here to leave a strong statement with her clothes & accessories.
DRESS AFFAIR is one of few boutiques in Athens presenting Joy seek
*FOR SERIOUS FASHIONISTAS!!*

A logo for DRESS AFFAIR



Our graphic designer & my best friend cin+ designed for us our very own DRESS AFFAIR logo. After a whole lot of logos to choose from, we decided that simple is always chic.

DECOR: An idea for DRESS AFFAIR

BEFORE PHOTO:
This is the store before our interior decorator took charge!!




Polka dots and a lot of white is going to be the main theme for DRESS AFFAIR!!


The atelier of designer KATERINA FILIPPOU (myself) will be housed in DRESS AFFAIR,
hopefully it will look as pink as this, with less books & much more materials :)